Over the past few years, music festivals have definitely gotten more and more popular around the world. By keeping this mind, Coca Cola has recently launched The Festival Bottle in Romania, in their try to reach the teenagers in the country. The bottle had a detachable wristband at the bottom that served as a festival ticket.
This was designed by McCann Bucharest, who created 8 different wristband designs, that had a scan-able code on the back. For this particular campaign, Coca-Cola teamed up with the country’s most popular festivals. As it was expected, the Festival Bottle had quite a huge success among teens in Romania.