The Instagram Stories have officially reached 250 million daily active users. The Stories, which were launched last year in August have surpassed its number 1 competitor Snapchat, which currently boasts about 166 million daily active users. Facebook’s global head of sales Carolyn Everson revealed that a third of those 250 million users that are using the stories are actually businesses and advertisers. We’re actually curious to see how things will go down until the rest of the year and how the Instagram Stories will continue to grow!

If you are as curious as us, stay tuned for more details!

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