Hardwell continues to push the boundaries of achievement in the dance music world, as the two-time world’s #1 DJ performed the first ever DJ set to on a Formula One podium as part of Heineken’s More Than A Race campaign, to tens of thousands at this Sunday’s Formula 1 Gran Premio de Mexico, alongside millions of viewers, both motorsport and music fans, who tuned in to watch across the world.
Partnering up with Heineken’s More Than A Race campaign, the high-octane nature of the world’s fastest sport reflects Hardwell’s drive and unrelenting ambition, and was a match made in heaven with one of the world’s leading brands to close the Mexico Grand Prix with an unprecedented bang. After a year of unrivalled success for the Dutch supremo, which included a guest speaker invitation at the UN Headquarters in NYC to talk to delegates about the cultural impact of his ‘World’s Biggest Guestlist’ event in Mumbai with his United We Are Foundation, Hardwell continues to break down walls across the globe with another DJ first, this time, performing at the Formula 1 Gran Premio de Mexico for what was a show-stopping hook up with Formula One and Heineken’s More Than A Race campaign. Fans were able to watch all the action on race day live via Hardwell’s Facebook page.