‘Sad But It’s True’ is a sublime slice of dance pop with the stunning vocals of Norma Jean Martine, that follows recent huge collaborations for Love Harder with artists including Fade Le Grand, Timmy Trumpet, INNA, Hugel, Tobtok and more, as well as co-writing projects with the likes of Don Diablo and Galantis.

Award-winning producer Will Simms launched his dance music alter-ego Love Harder back in 2019 with his debut ‘Oblivion’ – which has streamed well over 40 million and had upwards of 10 million views on YouTube. This was followed by the huge Lost Frequencies collab ‘Beat Of My Heart’ which itself has ravaged its way through a staggering 73 million streams. With his music now streamed over 270 million times around the world, ‘Sad But It’s True’ is set to keep up the hit rate of this prolific and popular DJ / producer. The beautifully melodic and irresistible dance/pop hooks and with the addition of the incredible Norma Jean Martine sets this track up to be a permanent resident on uplifting/energetic playlists everywhere.

Behind Love Harder, Will Simms is an award-winning producer songwriter with credits and co-writes for acts as diverse as Aloe Blacc, PCD, Lady Leshurr, CLiQ and Robin M, to his name. However, his lifelong love of dance music never left him, and so Love Harder was born. ‘Sad But It’s True’ is the first of a new series of releases on Ultra Records for 2023 that will see Love Harder’s music soundtrack the summer and beyond.

A brand-new sound for Love Harder, “Sad But it’s True” is sublime and wild, dystopian rave, dance belter that feels like post Malone on speed and features the heart-breaking, stunning yet untamed vocals of Norma Jean Martine. It’s an anthem for anyone who has ever left anything or anyone behind to chase their dreams and are not looking back… “It’s fast, it’s fierce and hits you in the feels”.

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