Amsterdam Dance Event welcomed a record number of 450,000 visitors to Amsterdam throughout its festival and conference programs, which took place over five days and nights. Next year’s edition of ADE will take place October 18—22, 2023.
 

The 27th edition of the Amsterdam Dance Event has come to an end, with over 1,000 events and initiatives taking place in over 200 locations across the city, hosting 2,500+ artists and speakers and welcoming a record number of 450,000 visitors from around the globe.

The Amsterdam Dance Event has grown to become the most important and influential breeding ground for electronic music culture and talent. This year’s program showcased a wide array of electronic music subgenres, live music and cultural crossovers, with standout events including Metropole Orkest and Suzanne Ciani, Jameszoo’s Blind Group, and audiovisual spectacles at Nxt Museum, Within Without at Carré, Speedy J’s STOOR. ADE Arts & Culture covered themes such as mental health with meditative sessions by DJ Marcelle, as well as social impact with initiatives including Music Moves and House of Hope.

Photo by Middag Marco

ADE Conference

Next to an huge amount of sold out festival events, this year the ADE conference celebrated a triumphant reconnecting and gathering of the global electronic music industry at its home base Felix Meritis. The three day ADE Pro program offered keynotes and in-depth discussions covering strategies, new opportunities and urgent topics such as sustainability for live events, mental health for artists and professionals, social change and inclusivity.

In addition, the conference showcased the future of the electronic music industry and the wider world of live events and entertainment. Global industry leaders and tech experts discussed and showed how music professionals can utilise new technologies such as AI and Web3, as well as existing developments such as the increasing prevalence of streaming monetisation and music licensing. ADE Pro also offered a platform for innovative startups with its ADE Startup Competition in collaboration with global early-stage investor Antler. Out of 100 applications, two winners were awarded a €100.000 investment during the grand finale: data-focused music marketing solution Un:hurd and music education platform SYNKii.

ADE Lab, the conference for young artists and professionals, saw a hugely successful first edition, providing a talent development platform nurturing and supporting the next generation in electronic music. Over 2,000 young artists, producers and aspiring professionals attended the four-day program and learned from world class artists and industry brands, created music together with newfound connections, received direct feedback on their work and took part in masterclasses, demo pitches and competitions.

The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.