The third annual Solar Sounds Festival is underway for millions of Avakin Lifeplayers, with renowned Italian DJ and producer Gabry Ponte kicking off proceedings in style. 
The metaverse music extravaganza runs until July 28, with Ponte headlining the first week of the festival – which last year welcomed more than 4million unique users to its virtual dancefloor – from July 14th to the 21st
Gabry Ponte, signed to music label and Avakin Life partner Spinnin Records, burst onto the scene in the 1990s with Eiffel 65, and has since become one of the leading DJs in the European dance music scene. Spinnin’ Records have forged one of the metaverse’s hottest music partnerships and launched Spinnin’ Sessions in 2020 – a dedicated digital club for where Spinnin’ Records showcased new tracks inside Avakin Life.
Beyond the music in the Solar Sounds Festival, there are daily quests for Avakins to earn fashion, animation, and profile-related rewards as well as other community elements.
Catarina Água-Mel, Business Development and Music Manager at Lockwood Publishing, said: “We’re delighted that Gabry is kicking off our Solar Sounds Festival in style, and we continue to be honoured to have Spinnin’ Records involved once again. This year’s festival will be out of this world. We want to push the boundaries of music in the metaverse even further by offering different festival experiences than the ones lived in real life. For those Avakins wanting to go full digital luxury, we have also made available a unique VIP Festival pass which grants access to exclusive areas of the festival, prime viewing locations for both concerts, as well as being able to unlock quest-related rewards faster. We have no doubt that this year’s festival will be unforgettable and set the stage for future virtual festivals ahead.” 
Steven de Graaf – Commercial Director of Spinnin’ Records said: “Gabry is an icon in Italian and European dance music, and we’re delighted to be able to showcase his talent to the millions that make up the Avakin Life community. This type of festival offers Avakins a unique experience where they can listen to the music they want when they want, and really feel like they’re living in the moment. Together with Lockwood Publishing we’re showing the true power of live music interaction in the metaverse.”
How to watch Gabry Ponte’s performances at Solar Sounds Festival:  
1.     Avakin Life is available on iOS and Android. To join more than 220 million Avakins simply follow this link or visit the Google Play Store or App Store and search ‘Avakin Life’.  
2.              Create your Avakin from over 30,000 fashion pieces – including dozens of outfits from top high-street brands.  
3.              Head to the Solar Sounds Festival experience for daily concerts, exclusive rewards, and VIP events.

READ MORE  Universal, Sony and Warner Establish Music Industry Climate Collective!