Steve Aoki launches his new venture with Dim Mak En Fuego, a Latinx-focused imprint that aims to highlight Latinx artists from the underground.

We’ve been planning this for quite some time now. These things take time to build and it all started when I started doing more of the Latin collaborations — it was then that I started planting the seeds,” Aoki told Billboard.I’ve gotten so much support from my Latin fanbase and I’ve built a bond with them and its culture. Their acceptance has not only helped me collaborate with Latin artists, but it’s also now allowed me to be part of the development and nurturing of Latin artists too.”

The first signing on the label is “anti-boyband” AQUIHAYAQUIHAY with their pop-tinged R&B track “Ya No Es Igual.” and you can watch it below:

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